Advantages and Disadvantages of Enterprises adopting web2.0.

15 08 2010

“Advantages and disadvantages of enterprise 2.0”, when i first saw the topic of this week’s task, i knew that there is going to be a lot i could choose to discuss about. Therefore, i have decided to choose  the most interesting ones (to me)  that i would like to look into.

As i am not very good at formatting my posts, so i will be listing the advantages and the disadvantages as i go along. Also, i am not going to talk about “all” benefits and risks, only some. 🙂 so Let’s start with the most important concerns within organisations —

  • Communications.

“Just as a successful marriage requires an honest flow of information and exchange of ideas, for an organisation to achieve its goals it is essential to have open and frequent communication between the management and the employees.” (Internal Communication Web2.0 Scenario and Beyond by Susan Thomas, 2010)

Here comes the question: “How does adopting web2.0 tools such as “Social networking” into enterprises maintain/improve communication within organisations?”

“…..blogs are being used to communicate in a team or to connect experts around a special topic – suddenly, everybody can publish or at least comment and link people and expertise within an organisation and their external network….. Wikis are set up to introduce glossaries, where everybody can add their expertise.” (Christian Kreutz, 13 May 2010)

So they were just some case study and references i found on the web, now is time for me to add my thoughts to this. Basically, my idea is very simple: Good communications = success. As i have quoted above, web2.0 tools such as facebook, connect people together, it is very easy these days to sharing information between not only two people but to hundreds or more. If a company shares positive and honest information of their business to others (both internally and externally), the result is, they are going to get good feedbacks and/or good reputations.

“Honest communication has positively cascading effects on employee loyalty and helps organisations to obtain trust and commitment of the employees.” (Susan Thomas, 2010)

There is also a bad side for when employees using web2.0 tools to communicate with each others. Let’s once again, take facebook for example. What if they uses this soical networking site for personal use and completely forget about the fact that they are at work and supposed to be getting work done?  Communication IS important, but being productive is the MAIN point for adopting these tools into the workplace.

“Web 2.0 is finding its way within organisations, but some resistance and fears linked to working in a less controlled and “secure” environment are still there. Employers’ concerns focus also on staff office time devoted to chatting over private issues on Facebook or other platforms. To this effect some institutions have fire-walled access to selected social networking sites.”(Susan Thomas, 2010)

I would like to end there for discussing about the good and bad things for when adopting web2.0 tools to enterprises for communication. Now let’s talk about a different web2.0 tool, online survey platforms.

  • Online surveys.

I am sure most of you probably have already done at least one online surveys before, since QUT always encourages us to complete the LEX, every year. So here’s the question:

“What are the benefits and risks for organisations to use these online survey platforms?”

Before i actually get into answering that question, i would like to show how you how important survey is to organisations.

“Organisations are continually gathering information about how customers use their products and services or would like to see the product developed.” (Adobe Systems Incorporated, 2009)

Also, take a look at this: this is a video on “Advertising Techniques for small business“, the topic discussed in the video may not be as related to the question above, but noticed there one part (about 1:35) where she (the reporter in the video) mentioned about how they found out the results by having surveys on costumers. My point is just to make sure you understand how important surveys are.

Before we have online surveys, organisations used to spend quite an amount of money to hire a bunch of people or even send their employees out to knock on peoples’ home then ask if they have time to fill in a quick survey for them. I know this because i have experienced it. Also, it seems to me that telephone surveys were once very popular to business as well.

So how have these online survey platforms helped in this situation?

These web 2.0 tools allow everyone who has access to the web to provide their thoughts to businesses, and on the other hand, businesses are now able to get the information they wanted/needed, in a quicker and cheaper way.

“web 2.0 technologies allow customers, partners, and employees to have an amplified voice. Online surveys provide a cost-effective way to quickly gather information from customers, respond to customer actions, and establish an ongoing dialogue with the ecosystem of brand influencers.” (Adobe Systems Incorporated, 2009)

There is just two little things i am concern about organisations using these online survey platforms.

  1. One person might be able to have multiple attempts on the survey, as normally these things don’t required identifications but only participations. In other words, survey results may not be accurate.
  2. There are so many bad online survey platforms out there, therefore, if organisations do not carefully choose which platforms to set up their survey, they might end up having a bad reputation for their company. More information on what i meant by bad online survey platforms here.

There is actually a lot more i want to discuss about, but i would like to end here and hear some thoughts from you guys. Please feel free to drop a line if you would like to correct my mistakes or if you have any questions with my post. s2


Further readings and References:

Threads in adopting web2.0 into enterprises:

Internal Communication Web2.0 Scenario and Beyond:

Development Organisations embracing Web 2.0: An update:

Online Surveys: The good, the bad, and the really, really ugly:

Implementing web2.0 in the Enterprise:




4 responses

17 08 2010

Awesome post Crystal! It definetly sounds like you’ve done your reasearch here. What web 2.0 techologies would you recommed for use in order to facilitate Enterprise Processes? Would just a wiki format work or does there need to be more than that?

20 08 2010

hey brooke, sorry i have just had an exam yesterday, i finally have time to reply to your comment. First of all, thank you for your positive feedback.
Now to your question, there are heaps more other tools than wiki out there can do the job, the most related one to us, is blogging. 🙂 The basic idea of web2.0 is to connect four things together: Technology, Places, Things and most importantly, People. So to me, i reckon if we were to look for a good tool, we need a check list and make sure these things are included. Now, to facilitate enterprise processes, i have found out that there are Enterprise Resource Planning (ERP), Customer relationship management (CRM), Enterprise Content Management (ECM), Business process management (BPM)……wow… and more…out there. but hey! guess what! some of them are not yet prefect. so my opinion is, what tools to use really depends on the company. But since you asked, I am just going to answer: I am really not sure which to recommend. How about you tell me your thoughts? 🙂


8 09 2010
Business and corporate blogging « Cheng's Blog

[…] be saving money on creating surveys using online survey platforms (mentioned in my previous post, link) and able to efficiently make any necessary changes based on the feedbacks provided to them, in […]

27 09 2010
Enterprise 2.0 « Cheng's Blog

[…] How Enterprises adopt and use of Web2.0 […]

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