Advantages and Disadvantages of Enterprises adopting web2.0.

15 08 2010

“Advantages and disadvantages of enterprise 2.0”, when i first saw the topic of this week’s task, i knew that there is going to be a lot i could choose to discuss about. Therefore, i have decided to choose  the most interesting ones (to me)  that i would like to look into.

As i am not very good at formatting my posts, so i will be listing the advantages and the disadvantages as i go along. Also, i am not going to talk about “all” benefits and risks, only some. 🙂 so Let’s start with the most important concerns within organisations —

  • Communications.

“Just as a successful marriage requires an honest flow of information and exchange of ideas, for an organisation to achieve its goals it is essential to have open and frequent communication between the management and the employees.” (Internal Communication Web2.0 Scenario and Beyond by Susan Thomas, 2010)

Here comes the question: “How does adopting web2.0 tools such as “Social networking” into enterprises maintain/improve communication within organisations?”

“…..blogs are being used to communicate in a team or to connect experts around a special topic – suddenly, everybody can publish or at least comment and link people and expertise within an organisation and their external network….. Wikis are set up to introduce glossaries, where everybody can add their expertise.” (Christian Kreutz, 13 May 2010)

So they were just some case study and references i found on the web, now is time for me to add my thoughts to this. Basically, my idea is very simple: Good communications = success. As i have quoted above, web2.0 tools such as facebook, connect people together, it is very easy these days to sharing information between not only two people but to hundreds or more. If a company shares positive and honest information of their business to others (both internally and externally), the result is, they are going to get good feedbacks and/or good reputations.

“Honest communication has positively cascading effects on employee loyalty and helps organisations to obtain trust and commitment of the employees.” (Susan Thomas, 2010)

There is also a bad side for when employees using web2.0 tools to communicate with each others. Let’s once again, take facebook for example. What if they uses this soical networking site for personal use and completely forget about the fact that they are at work and supposed to be getting work done?  Communication IS important, but being productive is the MAIN point for adopting these tools into the workplace.

“Web 2.0 is finding its way within organisations, but some resistance and fears linked to working in a less controlled and “secure” environment are still there. Employers’ concerns focus also on staff office time devoted to chatting over private issues on Facebook or other platforms. To this effect some institutions have fire-walled access to selected social networking sites.”(Susan Thomas, 2010)

I would like to end there for discussing about the good and bad things for when adopting web2.0 tools to enterprises for communication. Now let’s talk about a different web2.0 tool, online survey platforms.

  • Online surveys.

I am sure most of you probably have already done at least one online surveys before, since QUT always encourages us to complete the LEX, every year. So here’s the question:

“What are the benefits and risks for organisations to use these online survey platforms?”

Before i actually get into answering that question, i would like to show how you how important survey is to organisations.

“Organisations are continually gathering information about how customers use their products and services or would like to see the product developed.” (Adobe Systems Incorporated, 2009)

Also, take a look at this: this is a video on “Advertising Techniques for small business“, the topic discussed in the video may not be as related to the question above, but noticed there one part (about 1:35) where she (the reporter in the video) mentioned about how they found out the results by having surveys on costumers. My point is just to make sure you understand how important surveys are.

Before we have online surveys, organisations used to spend quite an amount of money to hire a bunch of people or even send their employees out to knock on peoples’ home then ask if they have time to fill in a quick survey for them. I know this because i have experienced it. Also, it seems to me that telephone surveys were once very popular to business as well.

So how have these online survey platforms helped in this situation?

These web 2.0 tools allow everyone who has access to the web to provide their thoughts to businesses, and on the other hand, businesses are now able to get the information they wanted/needed, in a quicker and cheaper way.

“web 2.0 technologies allow customers, partners, and employees to have an amplified voice. Online surveys provide a cost-effective way to quickly gather information from customers, respond to customer actions, and establish an ongoing dialogue with the ecosystem of brand influencers.” (Adobe Systems Incorporated, 2009)

There is just two little things i am concern about organisations using these online survey platforms.

  1. One person might be able to have multiple attempts on the survey, as normally these things don’t required identifications but only participations. In other words, survey results may not be accurate.
  2. There are so many bad online survey platforms out there, therefore, if organisations do not carefully choose which platforms to set up their survey, they might end up having a bad reputation for their company. More information on what i meant by bad online survey platforms here.

There is actually a lot more i want to discuss about, but i would like to end here and hear some thoughts from you guys. Please feel free to drop a line if you would like to correct my mistakes or if you have any questions with my post. s2


Further readings and References:

Threads in adopting web2.0 into enterprises:

Internal Communication Web2.0 Scenario and Beyond:

Development Organisations embracing Web 2.0: An update:

Online Surveys: The good, the bad, and the really, really ugly:

Implementing web2.0 in the Enterprise:


Being a Web2.0 beginner

9 08 2010

Being a Web 2.0 beginner, my task for this week was to explore some web 2.0 tools. As i really didn’t know how to begin or what tools i should look at, therefore, i have decided to go on the Inb346 Blackboard site to reread the lecture notes. However, before i even got to that, i have noticed that Jason (our lecturer) has posted some links related to this topic, which i have found very useful as it has provided me with a list of web 2.0 tools i could choose from.

web2.0 sites

retrieved from

The task has then became a lot easier, all i needed to do was to go to the website posted by Jason, choose ONE from those 3350 listed on the site to begin my task with, which just sound amazingly easy to me. (cough cough) OK, enough of fooling around, lets actually get into what i have discover and learnt last week. 🙂

So i have previously looked at twitter and discussed about something i wasn’t aware before, in my last blog post. This time, i have decided to randomly choose one from the list of web 2.0 tools and i clicked on this one — Formspring.

As it described on “GO2WEB20”, it is a site where you can create a box and your friends (who has also signed up an account) can ask you questions, either with their account name or anonymously. Then the responses you provide to the questions could be posted onto Tumblr, Twitter, Facebook or your blog, to share with your friends and family (who don’t have to have an account with Formspring.) I have found this tool very interesting and i reckon that it might actually be able to increase the interactions with people as it allow you to link to some social networking sites.

I remember Jason has mentioned that, if you want to be able to work effectively with someone, you need to get to know them first. This is where i think “Formspring” would be useful as it allows you to tell others of what they want to know about you, and/or answer questions about yourself. Also, not only just those who asked questions but you can also share your thoughts to, for example: everyone within your friends list on Facebook.

So how can web 2.0 tools assist with my personal productivity?

  • I can create myself an online resume/profile on some trusted professional websites, such as Linkedln, (Page.28 Week2 Lecture Notes) which might essentially allow people from different companies in the industry to consider about getting contact with me, provide me with ideas or direct me to the right path way in getting into their company.
  • Exchanging ideas with others who are interested in the same topics as i am. I am aware that a lot of communications/interactions with different people could potentially increase ones knowledge.
  • Not only gaining myself knowledge from others but web 2.0 tools also allow me to share my own understandings/knowledge with others who might be interested.
  • Build a community/ a name of myself in a specific field of interest.

I hope i have successfully talked about everything i meant to talk about and didn’t misunderstood the tasks. However, if i did, please drop a line for me so i can maybe edit this post or even put up another blog entry which would actually be relevant to this week tasks. Thank you. 🙂 s2

An advantage i discovered recently with using twitter.

7 08 2010

Noticed that i have not yet posted a blog entry of my thoughts on this week (week3) task for Enterprise 2.0, but as soon as i can get around to it and come up with something to talk about, it should be up before Monday’s lecture.

I have to say that i really am a beginner when it comes to blogging (still), so it would be fantastic if you could drop a line or two to maybe give me some ideas on how to blog properly. =P Thanks.


Ok, so now getting to the point i want to talk about. “An advantage i discovered recently with using twitter.”

About two or three days ago, i re-listened the week 3 lecture recording, i then remembered that Jason has created a page on twitter for us to communicate with each other. Although i have had a twitter account since like last year but i never really used to to communicate with friends or share much about my thoughts. However, after visiting the twitter page and seeing quite a lot of people been using it, i have decided to leave a tweet on it.

Now here comes the good part — After i tweeted, I have received 3 comments on my blog post!3 comments from people from my inb346 class. I reckon that was amazing! i wanted to hear from more people on my very first blog post and there! twitter made it happened.

Well, i am not sure if you agree but i think that twitter is awesome that it actually helped me delivered my message to my class. s2


Initial insights on blogging

31 07 2010

*Before you start reading my very first blog post, note that i really have no idea how to blog properly, therefore, feel free to leave me comments afterward and direct me to the right way of blogging 🙂 Cheers.*



Yes I have heard of those terms, but if you were to ask me the meanings, I  probably would have told you, “Online journals? Diaries?”….but what i have been told recently is that in fact, blogging isn’t just that.

I found out that blogging is a way to express your personal thoughts to the world, on some particular topics/interests. Not only famous writers allow to write reviews/articles on things, but “ANYONE” who can get access to the world wide web.

“We no longer have technological experts programming the web; we now have users that have taken control over the web!” (Tim O’Reilly, 2006). This has shown that Web 2.0 tools allow users to have the power to control over web spaces, they are no longer just readers, so it is very clear that basically everyone these days can read AND also write on the web. Web2.0 can be referred as the second generation of web development and secure information sharing (Annemarie Hunter, n.d.). It concepts have led to evolve social computing sites (Facebook, MySpace, bebo etc.), video-sharing sites (YouTube, Youku etc.) and blogs (Xanga, Yahoo! Blog etc).

The useful thing about blogging, to me, it seems not only to be a platform to express ideas and thoughts but it also allow us to build a community within the “WWW”. An example would be Sacha Chua’s blog. I found that she has used quite a lot of techniques on blogging, to increase the awareness of her activities to the world.

I am not too sure if i am correct, but one thing i found very interactive with her blog entries, is that she uses quite an amount of sketches/pictures to describes her ideas/thoughts on some particular topics. Also, she presented the blog in a way i am not too sure how to call it, but in a way that we normally would (should) present during orals. She interacts with the blog readers by asking questions to keep them interested and also to feel part of the community she is building. Below has an example:

Large team challenges, an Enterprise 2.0 related blog entry where Sacha blogged about the challenges large teams face within an organisation.

She also has heaps other very interesting enterprise 2.0 related blog entries, i highly recommend you to check out her blog if you are into this area. 🙂


As i have mentioned before, this is my very first blog post. I probably haven’t done quite a good job on completing this activity i was given, but I really would LOVE to read comments from you based on this blog entry and how i might improve in the future. Thanks. s2

Hello world!

20 07 2010

INB(N)346 2010 Enterprise 2.0

Online Activities 1